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Google Analytics 4 (GA4) vs Universal Analytics: Key Differences

If you use Google Analytics on your WordPress site, you may already be familiar with how the platform works. However, now that Google has released a new version of its analytics tool, you may need to take a good look at GA4 vs Universal Analytics in order to adapt to this change. To help you…

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If you use Google Analytics on your WordPress site, you may already be familiar with how the platform works. However, now that Google has released a new version of its analytics tool, you may need to take a good look at GA4 vs Universal Analytics in order to adapt to this change. To help you out, we’ve laid out the key differences between UA and GA4.

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